Communication Workshops and Training

The Step Way: Interactive, informative, practical sessions where aims and objectives are decided by the client at the beginning

Step Can: Facilitate communication planning workshops; run corporate identity and message development sessions; teach basic communication skills training; and hold event and media training

2007-08 State Landcare Awards Project: Event Management Training

Eight States and Territories. Eight different event managers. None of them having run a Landcare Awards (and in most cases, any other) event before. On behalf of Landcare Australia, Step Communication devised a project to bring consistency and a high level of quality to each of the eight State and Territory Landcare Awards events. Starting with the development of a comprehensive ‘how to’ manual, Step Communication facilitated a two-day training session that ended with participants feeling equipped, connected and resourced for the challenge ahead.

Ricegrowers Association: Communication Skills Training

The Ricegrowers Association had a group of field staff, with limited communication experience, who needed to play a significant role in recruiting rice growers to its environmental program. Step Communication developed a tailored training package for these staff to improve their skills in media release writing, writing for newsletters, photography, displays and events – the training encouraged the team to think creatively and to feel confident about this important part of their role.

AgriRisk Services: Corporate Identity and Marketing Plans

In 2006, Step Communication was engaged by Australia’s premier agricultural insurance broker, AgriRisk Services, to streamline its marketing activities. A series of corporate identity workshops were held with staff to establish and document the company’s personality and point of difference. This work was used as a basis for the development of eight product-based marketing plans that started with interactive workshops with key staff. These included scenario setting, development of objectives and segmented target audiences, analysis of existing materials and new thinking. The resulting plans have streamlined AgriRisk’s marketing efforts and allowed them to focus on critical issues.