Message Development

The Step Way: Prioritise your organisation’s objectives and target markets; engage the people who are talking to them every day to find out what works; write clear and concise messages; make sure you can defend them; and test them before they’re made public.

Step Can: Run message development sessions for Boards and staff; test messages with key target audiences; write messages from scratch; and further develop existing work

Ricegrowers Association

The Ricegrowers Association’s Environmental Champions Program was a new initiative that needed to be delivered to rice farmers, decision makers and partners in the program. With the help of Step Communication, a broad range of thoughts and ideas on what needed to be said were condensed into a series of bite-sized, clear messages that became one of the organisation’s most effective communication tools. The process involved a workshop with Board and Staff to gather all existing ideas and test defensibility, test these messages with key target markets, further develop these messages by Step and present a final report including how, when and why these messages should be applied.

Nature Conservation Trust of NSW (NCT)

To ensure buy-in from staff on organisational communication priorities, Step Communication ran a workshop with all staff from the NCT, taking them through a process of identifying key audiences and developing key messages for each audience. As frontline communicators in a new organisation shaping its brand and its future, it was important that all staff had an opportunity to contribute to the development of these messages that will be incorporated across a range of communication tools.

Hawkesbury Nepean Catchment Management Authority (HNCMA)

As one of the most diverse and complex catchments in Australia, the HNCMA has a multitude of target audiences, all crucial in helping the HNCMA reach its objectives and all requiring different messages. Step Communication was engaged to firstly assist with prioritising target audiences and then developing critical messages for each of these groups. 54 staff attended a workshop to provide input into this process, and this work was further developed by Step Communication with final messages incorporated into the organisation’s Corporate Communication Plan.