Advertising and Displays
The Step Way: Ideas and designs that cut through the noise with copy that sings.
Step Can: Develop overall concepts for displaying your brand, company, product or project; create and oversee the design of print advertising; and place your advertising campaigns across all media.
Macquarie Cotton
As the newest merchant in the Australian cotton industry, Macquarie Cotton needed to make a splash and get noticed by cotton growers for all the right reasons.
Step Communication helped make this happen by devising a series of sporting-related ads with the by-line “Your Team”, tapping into the cotton industry’s love of sport. This message was further reinforced with display materials that were utilised at a number of cotton industry events. |
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Cotton Australia
As the cotton industry’s peak grower body, one of Cotton Australia’s key roles is to engage growers in its voluntary environmental program. Making the most of the cotton industry’s
biennial conference in 2006, Step Communication devised an interactive display that used farmer advocates to tell their own success stories. A combination of display materials and farmers sharing their experiences on the stand helped to generate further interest in the industry program. |
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